Tuesday, May 20, 2014

Imperial Tobacco launches JPS Just Additive Free cigarettes

Imperial Tobacco has announced a new edition to the JPS portfolio with the launch of JPS Just Additive Free cigarettes. Available from April 21st 2014 in packs of King Size 19s cigarettes, JPS Just Additive Free will be positioned within the economy price sector with an RRP of £6.55.
Imperial Tobacco senior brand manager Madeleine Allen comments: “JPS Just Additive Free represents the first American blend offering within the growing economy sector and has been designed for adult smokers seeking a distinctive smoking experience and an authentic tobacco taste.”
JPS Just Additive Free cigarettes will be available exclusively, in a distinctive pack, within selected areas of the South East of England where there is a high propensity for additive free tobacco products.
Madeleine concludes: “JPS Just Additive Free cigarettes will enable retailers in this geographic area to capitalise on the economy-price sector growth opportunity with the reassurance that the JPS brand brings.”

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